There are bicycles chained to posts, walls with graffiti, the sound of chatter from a cafe. What you won’t recognize is designer Joey Ruiter’s motorcycle concept. Ruiter’s project isn’t about a motorcycle at all, but rather the environment in which it sits. It is about pure transportation, something that is just part of the neighborhood.
Ruiter and his J.RUITER studio is about “trying to push design to the point of not being there.” The moto becomes a canvas for the graffiti, a bench for a moment of rest. It has a natural patina from being part of the city.
Yet this moto is fully functional. “I wanted to create a piece that is museum-worthy that’s completely unnoticeable and so familiar, you’re just going to walk past it,” Ruiter said. What makes the design unique is that when you push a button, the moto rises up and it flips open and a seat pops out. It is glamorous underneath its city-skin and you drive away on it.